|Photo by Benjamin Ziegler|
Often much of the effort of adoption center around some type of marketing campaign. And more often than not, to do the marketing of a new communication technology requires using the old communication technology. eMail, intranet, etc. are likely the tools that will be used to market the new ESN. These are still important, but are there other ways?
One of the methods to help with adoption is to work with enterprise business units to help them realize the true value of the new tool. Find groups, small teams in the enterprise that will benefit from the new tool. Look for reasons they might not have realized were there to help them understand the true value of the new product. Listen to the employees of that team. Hear how they work, not just how they communicate. Look for opportunities of how their jobs could be enhanced and then work with them over time to start using new techniques to make their work "betterer".
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