Reputation --> Trust --> Semantic Search in the Enterprise

Photo by Eric Ziegler

Based on what I have been reading I believe that I understand that semantic search is built on the trusting the content that has been written. This trust can be gained via trusting the individual and can the trustworthiness can be increased by people indicating that they trust the content.  

Based on this assumption and assuming that reputation is built based on both digital and analog interactions (especially in a closed environment like the enterprise), how can a complete picture of reputation (and hence trust) be built within the enterprise? And how can a great enterprise search experience be built without the full enterprise reputation picture being created? I would venture to guess that the interactions in digital will approximate the reputation in the analog world, but then again, that is assuming that there is 100% adoption and interaction in the enterprise digital systems. 

Anyone else have any thoughts?

This note was inspired by +David Amerland 's book, Google Semantic Search - Amazon location 1853.

Building Widespread Trust because of Digital Reputation

Photo by Eric Ziegler

In the enterprise, reputation is traditionally built by analog interactions. Even when there are digital interactions,(email, esn, documents, papers, white papers, etc.) a large part of reputation still comes from 1:1, meetings, presentations, , etc. That means that reputation in the enterprise is not just based on a digital interaction. It also means that trust, which is based on reputation, is something that is built on both digital and analog interactions.

What I find interesting is that digital interactions can be so much more dramatically important than the analog interactions in building widespread trust. Why? The power of digital interactions in the enterprise is the reach it provides, allowing employees to build a reputation with employees they never work with and hence gain a level of trust with another employee that would have never been able to occur before that (series of ) digital interaction(s).

This note was inspired by +David Amerland 's book, Google Semantic Search - Amazon location 1842