Speed of Trust - The impact of Enterprise Social Networks

Photo by Eric Ziegler

Information in the internet flows along the path of trust.  Do I trust the person that shared that piece of information with me?  Yes? Than I trust the information they shared with me. And the interesting thing is, the internet is not even necessary, but the internet provides extra "grease" to make that flow of information happen faster.  

Similarly, information flows in the enterprise along the path of trust. This is true when there is technology involved (e.g. Enterprise Social Networks(ESN)) and when technology is not involved (the water cooler, break room, etc.). And just like in the internet, technology like an ESN provides the "grease" to allow the information to flow even faster. 

Why is this possible? Because the technology increases the reach of one message from a small group of people to a large group of people. And within the enterprise, trust of another employee is high that people will naturally trust what others say, even if they shouldn't.

This comment was inspired by +David Amerland 's book, Google Semantic Search.

Declare Victory!

Photo by Eric Ziegler

How successful are your enterprise social software implementations? If you are like me, I believe that the success of an implementation is never actually complete until well after the initial implementation and roll out. Why? Let me ask the question, do you believe that if you build it they will come? If you do, you will most certainly #fail.

While there is some truth to the idea that if you build it, they will come, I really question how many "they" actually is. Your early adopters will show up, but what about the quick followers? Or the lagging followers? Quick and lagging followers only come when you build it in the rare occasion. The issue is that they often can't see the business value that the social software provides. They don't see how it could improve the way they do their job. They don't realize that sharing openly, working out loud and collaborating in a social manner are ways to build a career that is much bigger and longer lasting than the age old ways of working.

Since success can't be declared immediately, how and when can you determine success and when can you declare "VICTORY"? I believe that some of the best ways of determining success with social software is based on the great stories of individuals, departments, groups, and divisions. How has the social software impacted them individually? How has the social software impacted their department and provided business value? How has a group used the social software to resolve an issue or implemented a new idea? How has the social software changed how the sub-division or the division communicates (e.g. is the communication two way vs. the traditional one-way communication)?

While each story gathered will be unique, the stories are great ways of getting across to anyone that asks why the software is a success and then also gives them ideas on how to use the social implementation for their own success.

How about sharing some of your stories of success?

Setting Expectations

Photo by Sarah Ziegler

A friend and I were recently talking about adoption. Specifically we were talking about the adoption of tools that help build enterprise communities. One idea we discussed that I haven't read that much about is:

        Setting expectations.

While I know this idea is not new, I have not heard much about the use of setting expectations for Enterprise 2.0 or Social Business or adopting enterprise social networks. For example, as a people manager, if you have read it once, you have read a million times. To help guide your employees to ensure they know what to do, you need to set expectations with your employees. If you don't the manager is at a higher risk of not getting the best performance out of each employee.  This is an oldie but goody. But why don't we use this same idea in the enterprise for adopting enterprise social tools?

I find that for some people, they just want to create a community because their peer has one (the me too syndrome).  Others have good intentions but don't know where to even start to build a vibrant community. In both situations, neither have defined what expectations they have for their community. In both situations, instead of just allowing them to create the community and have it fail, the requester needs to clearly understand their goals so they can use the technology to meet their goals.

So, step 1: get the requester to define their hopes and dreams for the community they want to build.  Have them define how do they see the community working. Have them, articulate what their goals are for the community.  Work with them to design how the community will work. The key to the success, is to get them to set their own expectations for the community and then have them work to have their community meet that expectation.  

While setting expectations are great for the community, one of the keys to ensuring the community is as vibrant as desired, the community manager must communicate what expectations they have for the community to the community. In addition, as the community grows, the community manager must influence the community to meet those expectations, while being willing to reset their expectations and adapt to how the community grows.  

Setting expectations are crucial, being influential and flexible is equally important.  But then again, isn't that the recipe for success in almost all situations?