|Photo by Eric Ziegler|
David mentions that communities back in the day numbered in the 100's and that in those communities it was easy to reach out and contact another person since most people knew each other. In many companies (not all) the same thing happens, employees are numbered in the 100's. While companies can and are in many cases similar to the the small communities mentioned in David Amerland's book, it doesn't mean that employees can just go over and talk to another person to get the answer. Employees do not know everyone in the enterprise as they would in a community. The dynamics in the enterprise is different than a community. So, some of the best ways of getting answers to question employees don't know is to use search and to use social.
And if that is the case, what are you doing to ensure that search is built in a way that finds useful information and how are you preparing your organization to embrace social?