|Photo by Eric Ziegler|
When people search for content, all content in the search results are not made equal and different techniques should be used to attract people to the content. One method is to provide an image or snippet of the actual content in the search results. Through semantic search, search should be able to determine which results should have an image, based on the quality of the snippet and the relative importance of the content. This technique means that not all search results would have an image snippet but rather a subset of the search results.
The two reasons why I came up with restricting images in the search results include:
- By only providing images for some content, the search engine can help drive people to specific content. For example, content that is growing in authority but does not have the highest authority score might have an image snippet provided.
- If all results had images, the search results would get over cluttered and the power of providing an image is actually a net negative, not a net positive.
And if you had not thought of it, the behavior of the image snippet and the viewing of the preview can all feed into determining the best search results through authority and semantic methods.
This note was inspired by +David Amerland 's book, Google Semantic Search.