Speed of Trust - The impact of Enterprise Social Networks

Photo by Eric Ziegler
Information in the internet flows along the path of trust.  Do I trust the person that shared that piece of information with me?  Yes? Than I trust the information they shared with me. And the interesting thing is, the internet is not even necessary, but the internet provides extra "grease" to make that flow of information happen faster.  

Similarly, information flows in the enterprise along the path of trust. This is true when there is technology involved (e.g. Enterprise Social Networks(ESN)) and when technology is not involved (the water cooler, break room, etc.). And just like in the internet, technology like an ESN provides the "grease" to allow the information to flow even faster. 

Why is this possible? Because the technology increases the reach of one message from a small group of people to a large group of people. And within the enterprise, trust of another employee is high that people will naturally trust what others say, even if they shouldn't.

This comment was inspired by +David Amerland 's book, Google Semantic Search.