|Photo by Eric Ziegler|
This time around though, SEO techniques (new and old) have the potential to have positive impact on employee effectiveness.
By promoting individuals to build their authority (author rank) related to a company product or topic or even just the company itself is brilliant. Why? If author rank (even the defunct version) is built based on the social aspects of the individual, allowing them to post ideas, thoughts, etc. is a way of empowering the employee. And by empowering the employee, leads to a more engaged employee which leads to a more effective employee.