Continuous Intelligence

Continuous Intelligence
Photo by Eric Ziegler

Where is business intelligence really going? Is it just about the data or the analytics or is it about the true business value that can be obtained by doing better and faster analytics in real time.  At the recent Amazon Web Service conference, re:Invent 2015, Sumo Logic talked about the idea of continuous Intelligence. This quote from the article highlights what I am referring to

 Shifting from rear-view insights to anticipating the insights to the questions not yet asked because those unknowns will make the difference between the next generation winners and losers.

The true business is all about getting ahead of where our customers might go and helping them by predicting ideas, thoughts that they might come up with. The goal is to look forward and anticipate our customers needs and desires. if you think of a sales organization, can you help them know who they should be talking with?  can you help them know what they should be talking to their clients about? What would it take to get there? And are you basing that information based on just the information you have or based on a broader view of the full client?