Corporate Publisher - you are more than just someone on a project

Photo by Eric Ziegler

So, its been several weeks since I last posted. No good reason except for life was moving faster than I could write. Picking up where I left off, David writes about the need for entrepreneur to realize that while they might have set their company up to sell something, they still need to be a publisher. Why? My perspective is that it is simple, as an entrepreneur, you need to do marketing.

I have been in many position in the enterprise where this same concept applies. If you worked on an project implementation that crosses a large part of the organization, you are very much like the entrepreneur. You need to become a publisher, a marketer, a cheerleader. Unfortunately, teams that provide services to other parts of the corporation often forget that they need to do marketing.

This note was inspired by +David Amerland 's book, Google Semantic Search - Amazon location 1955.